Kiss 108 and Jam’n 94.5,
we have been partners with Broadcast
Architecture for over 10 years,
conducting Mix-Masters, Strategic
Perceptuals and morning show Focus
Masters. Their responsiveness and
research methods are great, plus
the dials truly measure the passion
levels of our products. BA’s
research provides a clear perspective
of the competitive situation here
in Boston, and has helped maintain
our #1 and #2 rankings, Adults
Cadillac Jack McCartney
Clear Channel Radio, New York City and Boston
"BA has developed a fantastic tool that replicates virtually every aspect of an AMT, giving us reliable, accurate, and proven results. We have done several side-by-side studies, putting their online [Personal Mix-Master] tests up against traditional AMTs, and have seen almost identical results. BA's PMM has helped us to increase our ratings and enabled us to save considerably on our research budget."
Vice President of
“I've worked with
BA for over 15 years. BA
Mix-Masters and Focus Masters have
been a constant for me through my
career. BA treats me like family
and always delivers what I need to
help make great decisions for my
stations. I would recommend BA
to anyone who likes to WIN!”
KIIS and KHHT, Los Angeles
"Broadcast Architecture is a valuable
partner to work with in all formats
targeting the Spanish-speaking
audience. Their research technology
and expertise with their own personnel
fluent in Spanish are invaluable in
learning about the tastes of the
audience and interpreting the data."
International Radio Consultant
Architecture is the 'Four Seasons' of
radio research and consulting.
Get them before your competition does;
they are the absolute best."
former Vice President of Programming
KTWV, Los Angeles
“Real-life technology aside, BA’s managers are part of our internal think-tank. They go beyond the music, getting down and dirty in understanding the entire station."
KLOS, Los Angeles
“The research tools provided by
Broadcast Architecture have provided
us with a laser focus approach to our
programming, and as a result of that
all of our stations have experienced
tremendous growth and success in 2005
and this year. But above all, we
value BA's talent and experience.
Their ability to understand the
realities of our market and their
constant advice and support to our
programming needs have allowed us to
consolidate our position as one of the
key radio groups in the Peruvian
Grupo RPP, Lima, Peru
“A Broadcast Architecture
Strategic Perceptual is like getting a
virtual physical. I was able to
formulate a specific game plan and
actually started making improvements
within moments of receiving my report.
Every PD should fight to have this
done for the health of their radio
station. You will be surprised
by what you learn."
Senior Vice President of Programming/ Distribution
of the art technology. Veteran
programmers. In depth analysis
and consultation. Over the top
service. That's Broadcast
Architecture. While other
companies storm in and out of the
market leaving you with a pile of
information, BA is superior in giving
your organization the attention it
deserves from designing the project to
implementation. It's the people
that make the difference at BA.
Anytime you can combine powerful
research and radio expertise - you
Senior Vice President of Programming
“As a client of BA I truly value their
service, commitment, and team work.
No matter the distance, whether it's
thousands of kilometers or miles,
we're always in constant communication
via weekly e-mails, IMs, or phone
calls. That has made Broadcast
Architecture a valuable member of the
H.I.T. team in Spain."
“I love the emotional response we get from participants using BA’s Mix-Master dial technology! I believe the technology puts the respondents in a comfortable, non-clinical setting which is great for getting their true feelings about each element we test. And the next-day data delivery is wonderful icing on the cake! We’re big fans of BA’s service.”
Senior Vice President of Programming
Clear Channel Radio
“I was surprised at how easy BA makes it. The Mix-Master was unlike any AMT experience I’ve ever had – they provide valuable experience in explaining and interpreting the data, and getting the results immediately is icing on the cake. The only word I can come up with when asked about the great guys at Broadcast Architecture is ‘WOW’.”
former Program Director
WLQT and Smooth Jazz 106.5, Dayton, Ohio
“BA is an
Their research capabilities and tools
are cutting edge and their insight is
top notch. I wouldn't want to go
into battle without them by my side."
the year I have the pleasure of
working with Broadcast Architecture.
We have been working together for over
5 years and I'm proud to say that they
have been instrumental in [KOST]'s
success in the ratings.
Broadcast Architecture has a great
team of employees.”
KOST, Los Angeles
at BA is committed to providing us
with answers to musical questions.
You can make decisions about your
station and never doubt the accuracy
of the data. It still amazes me
that we can conduct a music test,
break out the data and get it on the
air the next day. It is the
ultimate 'quick turn around.'
[The BA] Analyst is a great program -
powerful and yet easy to use.
It's powerful to watch your audience
react to music based on emotion and
passion as opposed to a thought
former Operations Manager
Clear Channel Radio, Dallas
worked with BA for years.
They're the best! Unlike many
companies, BA takes the time to listen
to your unique situation and they work
together with you to best utilize
their research results. If you
are looking for a 'cookie-cutter'
research company that does it 'their
way' and then leaves you with a bunch
of data to figure out for yourself...
BA is NOT for you."
Clear Channel Radio, Detroit