The Architects of Your Success
our story

Broadcast Architecture, founded in 1988, provides research and consultation services to the radio, television, and entertainment industries. Our sole commitment is to deliver the highest quality intelligence available and to utilize that intelligence to maximize the success of our clients. By combining innovation and experience with revolutionary technology, Broadcast Architecture has established a new hallmark of uncompromising service and effectiveness.


"Our mission is to significantly enhance and strengthen our client station’s market position by providing the most advanced research and strategic consultation available. Our success is measured by transforming accurate and actionable data into an effective strategy that will deliver superior programming, improved ratings and higher revenues."


As the Hispanic Radio Market continues to grow both in the United States & internationally so has the need for sound research.  With this purpose in mind Broadcast Architecture launched its new division BA Hispanic in January of 2006.  BA Hispanic  specializes in providing research & consulting in all Spanish speaking formats. Whether it’s Oldies, Reggaeton, Romantic, Spanish Pop, or any other format, our team of experts will work with you from start to finish guaranteeing you success & market dominance.  And in true BA tradition our goal is to deliver the best customer service along with the most accurate information to all of our clients so they can significantly enhance their ratings & revenue base. 



Broadcast Architecture was designed and built upon the cornerstone of unparalleled client service. We work in close partnership with you and your audience in the same way an architect works with a property owner and construction team to build a state-of-the-art structure on a rock solid foundation.

By utilizing the tools of accurately obtained and interpreted research, and effective, result-oriented consultation, BA harmoniously blends art and science to provide you with the blueprint for superior programming, improved ratings and increased revenues.


In order to conceptualize, design and build a superior structure, creative artisans and skilled craftsman must work together using the finest available materials. These are the same principles we employ to distinguish ourselves in the industry and optimize your market success.

By taking no short cuts when it comes to identifying your listener’s feedback, emotions and passions, BA has designed, and stringently adheres to the industry’s most advanced data collection methodologies. That data is then carefully analyzed and transformed into an understandable, action-oriented plan that is custom-designed to deliver successful results.

BA’s reputation has been built on not just telling stations what to do to achieve success, but closely working with them to see that success is in fact achieved. Partnering with some of the world’s most renowned broadcasters, BA has designed successful programming strategies in 23 countries on 5 continents.

From daily music sorts to comprehensive strategic rollouts, Broadcast Architecture’s goal is to significantly enhance your success in providing listeners with superior programming and your station with improved ratings and higher revenues.

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